Who We Are
In 1982, former door-to-door salesman and vacuum company CEO Gene Windfeldt founded Preferred Credit, Inc. to provide financing to one of the largest in-home customer sales distributorships in the world. Forty years later, PCI is the direct sales industry’s preferred partner in financial success and a preferred employer in our communities.
What We Believe
By championing relationships and striving to create sustainable opportunities for our clients, PCI has become an industry leader in direct sales financing.
PCI is an outstanding workplace, employer and community steward — but don’t just take our word for it!
We’re proud to take an active role in our community, working constantly to improve our workplace and the world around us through philanthropy and thought-leadership.
What We Believe
Our Values, Our Mission and Our Vision are the backbone of our day-to-day operations at PCI. These pillars guide us in our actions and our words, ensuring that we are always acting in alignment with our goal: To be a relationship-driven finance company that delivers real, lasting value to our employees, clients, customers & community.
We earn and extend trust through:
Clarity | Compassion | Character | Competence | Commitment | Connection | Contribution | Consistency
To be the most trusted, stable and innovative financing partner dedicated to the direct sales industry.
From our ethics and diversity to our philanthropy and community leadership, PCI has been recognized as an outstanding company time and time again.
PCI is more than just a workplace or a team — we’re an active part of our community, dedicated to giving back and making a difference.
Our founder, Gene Windfeldt, envisioned PCI as a company committed to taking care of its clients and employees. Now under the leadership of Gene’s sons, Greg and Steve Windfeldt, PCI is in its fourth decade of success, taking a family approach with an unwavering passion for service, trust, and growth.
Quickly and reliably connect with real people providing real answers in real time. Our friendly, personal touch has become the trademark of our superior service, which champions the experience of our customers.
We believe in making a positive impact in the communities where we work, live, and play. We partner with local nonprofit organizations to give a little more to those who need it most.